300 Word Summery (Focus Group)

The Focus Group is main function of the construction of the main task. It allows us to hear what others had to say about our ideas and their views of music in general, which lead to how this worked with our focus group of youths.

Our focus group is youths between the ages of 17-19, so this would be the age in which young people would be going out partying more, having adventures and finding themselves. Our video should symbolise this interpretation of youth culture, involving parties, relationships and though bright colours. We also found that our audience liked the idea of using emojis into our work as they often associated with youth.

Our audiences opinion is important to the creation of our music video as stated before they are our target audience so their opinion matters. Without our focus group we could not start to construct our music video ideas together, as we found it important to get opinions from our focus group before even starting to compare our ideas together. It was important to actually get the opinions from the age range of 17-19 year old and not from an younger or older generation who may not fully understand youth culture today, and younger ones it may be hard to ask them certain questions since they are underage.