300 Word Summery

The Primary research towards our final music video consisted of the information we received from our questionnaires. Me,Sinead and Mary found that more people who answered our questionnaire where the majority female than male (78.12% female and 21.88% male).  We could have had more males answer as the music video is not gendered specific or target towards one gender more.
The age range we found more people whoa answered where between the ages of 16-19, which is the target audience for our video, this also told us that the majority of people in our primary research were students.

We then asked questions of what type of videos people liked and would they prefer a story or just pure entertainment. We found that most people liked just a video on pure entertainment, but having a story line also received a lot of feedback. However the group decided that there would not be a stroyline as the video is based purely on a party. A positive part of our research is that over 80% of the people we asked about if drugs or achohol would offend them, they said No. So this gave us the go ahead to put theses parts into our video; this also linked in with a majority percentage of the people we asked like a video that has a serious message. So this could be used to send across the message or maybe alcohol or drug abuse.However we only be having people of the legal age to be drinking and smoking in our video. If anyone is 17, we will not have them pretending to be ringing or doing anything which would be classed as illegal under the law. However no one will actually be drinking any alcohol, instead the bottles and cups will be filled with water. We may have people who actually smoke to have a smoke in our video, but these people will be of the correct legal age and outside, this will then not cause a risk of fire or someone burning themselves.

Finally, our research concluded that we would conduct a fast paced music video, that involved serious issues of youth that are not often touché upon by other artists as drugs is often a taboo issues to discuss. Although we are focusing more on the stereotypical side of youth, it would still be important to get out the message that not everyone who goes to parties is there to get drunk or hook up. I think it would be interesting to explore different characters at a party.