We created our digipak's on Indesgin on the college computers. We downloaded a template of a digipak, this was so we had an idea of what the layout was like before we started dismantling the template to replace the images and context with our own ideas.
We replaced the images with our own, before starting to experiment with different fonts.
The software we used to create our Digipak layouts were InDesign. I found the layout to be easy to use after having some instructions from my teacher. It was simple to upload the pictures on and i did find the font a bit difficult at first, but after a bit of experimenting and asking my teacher, i was able to find a few fonts which i liked.
When it comes to creating our layout for the Digipak, i think i will be using this software again instead of photoshop, as it also shows that i have used a wide range off different types of software.
This is what both my designs looked like on Indesgin. The Aqua lines where there to ensure that everything stayed within the box.
With this idea, I chose to take a picture of a swing set to symbolise the innocence and forgotten parts of youth. However the forgotten part is not shown though the image,but though the tinted colour of the image. Before i edited the picture in Paint shop, it was bright and colourful. But i wanted to make it more darker and dull, to symbolise that youth does not last forever. The font is quite complex compared two my second design. The monochrome feel to the digipak makes this design my least favourite out of the two. I feel out of these both, its much to complex for my theme and i think it is not eye catching enough.
My second design focus more on the adventurous and wild side to youth as seen with the sparkler. This image also connects well with an aspect we are going to have within our music video, which is some of the cast using sparklers. I prefer this design as it more brightly coloured which i think works well with youth today. Also I like the font on this one more, as it's quite simplistic compared to the other which is more complex. It's also more eye catching than the other design, and would have a more positive reaction from my target audience than the other design.
The logo was created by Sinead.
How was it created: Sinead drew the three different frames for the gif on photoshop, she then coloured them each individually before putting all of the frames together to create the gif.
I have chosen to analysis a performance video because there are very few shots that are within the video compared to what there are in narrative or thematic music videos.
0:00-0:08- Back shot of Tom walking along. The lighting is dark and the only visible light is the bands logo on the stage.
0:08- 0:11 - The lights turn on and Tom slowly tuns around. He is about to start playing a small ukulele.
0:11-0:24- flow on action shot. The camera is just trailing after Tom as he walks up onto the stage.
0:26-0:35- The camera lowers slightly as Tom crouches on the stage as the flowers pop up.
0:35-0:43: Mid shot of Danny and Harry putting two pieces of clouded card together. The shot then does not move when Tom and Dougie enter the shot with a cardboard golf cart.
0:45-0:47- Extreme close up of a old box wight he band on. The camera then slightly blurs and it pans in closer.
0:48- 0:51- The box is then moved away and shows the whole band stand behind it, looking as if they've just jumped out the box.
0:52:1:10- The camera pans back slightly to make the shot more of a mid shot than a close up. The band is standing on the stage, swinging around umbrellas with lyrics to the song on.
1:10-1:12- The camera pans down to Danny's feet and it is a close up of some numbers on the floor which is to symbolise ' a simple equation with no complication'
1:13- 1:28: The camera pans back up to Danny, and now all the band have join shim, each holding a sign. The shot now is a close up of the boys and they flip over the signs and dart to walk backwards and out of shot.
1:29-1:31: Close up of Danny holding an award, and then Tom appears in the shot and the shot is then an extreme close up of him.
1:31-1:42 - The close up to Extreme close up shot is carried on as Tom walks past Dougie and Harry. A strider or dolly could have been used here.
1:42- 1:55- A long shot of the rest of the hall and two mascot birds are dancing around. Tom then appears back in shot for a few seconds singing before dispersing and the camera starts to pan back round to the front of the stage.
1:55-2:25- The continuous shot is that of a mid shot that shows the band recreating all of their different album covers up to the present day.
2:27-2:42- There is then a 360 degree shot which shows Danny playing the guitar, the mascot birds still dancing further down the hall. It then shows when it pans back to Danny, that Dougie and Harry have now joined him on the stage.
2:22-2:47: A mid shot of the band dancing around.
2:47-2:57- Close of the band holding a small paper stage at 2:51 the shot becomes a extreme close up as a voice over from famous romantic film plays over. at 2:56 the camera moves slightly and focuses on one of the band members rolling in a larger version of the moon.
2:58-3:00- The change of the story is symbolised though a quick and fast cut shot that changed from the moon to harry sitting on his drums.
3:00-3:30- Pan on action shot of the band playing, the camera focusing on different members at different times.
3:30-3:43-360 degree shot of the entire stage area,and the empty hall has now been replaced with fans of the band. The shot is quite slow as it pans around the thousands of fans.
3:43-3:48- Close up of the band holding the paper stage again.
3:49-3:51- Extreme close up which allows the audience to read the sign on the paper stage which says for the fans. At this point the music cuts out slowly and sounds like the end of a chord being struck on a guitar.
I have chosen this video to do an analysis on as on a personal note this song linked in with the collective identity myself had as a young teenager. The song we are doing is about stereotypic youth and some of the different identities that youth find themselves apart off; and this song links with the identity myself related to at a younger age.
0:00-0:03- The editing of this shot starts with it opening as a circle which gets bigger as the camera zooms in on the shot. The shot shows a man laying on a hospital bed with machines around him. There is also a nurse by his side holding his hand. This suggest that the man is dying.
0:04-0:014- The single shot shows a close up of a TV which is in the hospital room. for the first few seconds the camera focuses on the man in the tbs eyes, then lips, before angling itself so you can see both but without zooming out of the shot. The man then starts to sing the first fews words of the lyrics.
0:15-0:16- A close up of the dying man back in the hospital. His features have not changed from the previous shot of him and the nurse is still in the position she was before. The only difference is the shot is more closer than it was in the previous shot of the man.
0:16-0:17- A shot of a dystopian world, with a few ballons and what looks like is snow. It's made out that the dying man is already seeing where he will go after his death. All while the music is still very quiet (almost like a lullaby )
0:18-0:19- An extreme close of the dying man face. His eyes are looking upward which could symbol his ready to die.
0:19-0:20- A quick shot back to the man on the Tv who is still singing.
0:20-0:24: Two shots of the dying mans hands thatav re very blurry and then a focused in close up of the mans face.
0:25-0:27- Mid shot of the man singing on TV again, however this time toss of the nurses are in shot which means he TV is in the room and that the man maybe singing to the dying man.
0:27-0:30- 180 degree shot of the man laying on the bed, with the nurses and doctors around him, then him watching the TV.
0:30-0:34- High angled shot of the dying man holding his hand out the nurse by his bed, then it cuts to a low angle shot of the nurse taking his hand.
0:35- 0:37- Blurred but low angled shot of the nurses face.
0:37-0:45- Quick shots of them hospital staff, the dying man and the man on the TV.
0:46-0:52-More quick shots again, which end with an close of the mans face as the screen goes black.
0:53-0:54- Quick shot of the mans eyes turning black, which symbolises his now close to death.
0:55-0:57- Behind panning in shot of the whole room.
0:58-1:00- Two different shots of the man holding his arm up, the first is a low angled which then converses onto a high angled shot.
1:00-1:02- Shot of the man on the Tv singing again as the dying man keeps his arm raised up.
1:03-1:07- The music now because instrumental, and the shot has changed to a parade of people, all wearing black and some wearing masks following a parade float that holds the band and the man from the TV singing on it.
1:08-1:10- Long shot of the parade which is traveling between two walls of burned materials.
1:10-1:15- The lead singer (who was the man on the TV) dancing to the instrumental. It has a few mid shots form different angles such as dancing him and to the side of him.
1:15-1:28- The lead singer is now singing, and it one long shot shows the parade still following the band, close up of the logo on the bands parade float and different shots of the band singing.
1:29-1:30- A close up of the dying mans face as he still reaches out to there band.
1:30-1:34- A long shot of the band of the float with the parade following him, then quick and close up shots of the band player playing.
1:35-1;38- Quick shot of the dying man reaching up again.
1:38-1:40- The shots show that both men are reaching towards one another and the tV then explodes.
1:41-1:47- Long shot that shows the hospital falling down, leaving the dying man in his bed still with the dystopian world around him and then parade walking towards him. The music pauses here for a second.
1:47-1:53- The music then becomes more upbeat and there are quick shots of the band playing
1:54-1:56- Long shot of the parade walking towards the dead man.
1:56-2:02- Mid shot of the main singer preoming, he keeps his eyes on the audience watching.
2:02-2:05- Behind shot of the dead man walking towards the parade willingly.
2:05-2:18- Various shots of the bandf singing (Close ups, mid shots)
2:18-2:28: Close up of the male singing before quick cutting to shots of the dead man wandering around looking rather lost.
2:28-2:29- Long shot of a women with her back to the camera dressed in Victorian clothing.
2:29-2:37- One shot shows the women still standing with her back to camera, the dead man appers in shot and looks around. He seems confused and is searching for confrontation of where he is.
2:38-2:48- The next shows have a low angled shot of the perfomance but also of the dead man walking towards the women. There is a extreme close up of her dress.
2:48-2:55- Quick shot of the drummer performing before cutting back to the dead man walking around the women who has now faced the camera and is revealed to be wearing a gas mask.
2:55-3:00- Long shot of the bands parade floating down the street.
3:00-3:04- :Panning shot of the dead man walking away from the women.
3:04-3:08- Close up of lead singer singing.
3:08-3:10- Mid shot of all the band standing still and looking into the camera.
3:10-3:14- Perfmace of the band, the shots are quick and have a black boarder as the shots change.
3:14-3:20- Black border shots of the band playing that quick cut into shots of the women or the man in the dystopian land.
3:20-3:28- Quick cut shots of each member of the band playing. Some are close ups and others are high angled shots. The next shot that is half a second is the dead man walking up some starers
3:29-3:30- Extreme close up which then cuts into a mid shot of the lead singer singing.
3:35-3:36- Extreme close up of the dead mans face.
3:36-3:38- Close up of the lead singer.
3:38-3:39- :Low angle shot of the dead mans shoes.
3:43-3:44- Close up of the dead mans face as he stares on in wonder as the parade walk towards him.
3:44-3:48- Mid shot of the guitarist and drummer before an close up of the singer performing and singing.
3:49-3:51- Long shot of the dead man walking towards the parade again.
3:56-3:57- Clos sup of the dead man which then disappears into a mid shot of him and two dead women standing beside him. The shot almost looks like they are posing for a picture.
3:59-4:01- Mid shot of the dead man again, however this time the band are seen standing behind him and the lead singer bends down tout something around the dead mans neck.
4:03-4:04- close up of the dead man with a meal around his neck.
4:05-4:11 -Various sots of the band such a mid shot os all of them and then shots taken from a left angle or right angle which show just some of the band performing.
4:11-4:12- Mod shot of the dead man and women again, the band is still standing behind them but we cannot see their faces. The victorian women from before also walks in front of the shot.
4:15-4:17- High angled shot of the pervious shot, however this time we only see the top of the bands bodies and the parade in the background.
4:17-4:22- Slow movement shot of the band perfuming, it could have been slowed down to create a dramatic affect or so it fits with that part of the music.
4:22-4:24- Close up of the lead singer in slow movement.
4:26-4:28- Long shot of the parade and float, which also has a air bloom with the bands name on and the song title floating in the background.
4:28-4:30- Long shot of the lead singer in slow movement bashing the microphone stand up and down.
4:32-4:35- Panning shot upwards of the dead man and women and half of the bands bodies. It is clear now that they are posing for a picture.
4:37-4:38- Long shot of the group posing for the photo as the black boated comes back around the shot.
4:41-4:43- Long shot of that agin, as the parade float away and the two women kiss the mans cheeks before walking off.
4:44-4:46- The dead man looks at his medal before looking behind him as the parade floats away.
4:46-4:54- Close in panning shot of the lead singer finishing the song.
4:54-4:57- Close up of the dead man kissing the medal.
5:58-5:02- Panning shots of the band on the float now standing still.
5:02-5:06- Long and high angled shot of the band once again standing still, however the lighting flickers and goes dark.
5:06-5:13- Long shot of the dead man walking away into the dystiopian world.
I choose to analysis this video as i wanted to compare different music videos together. This video is more of a narrative video as the camera and song tell the story about a wolf. Even though this has nothing to do with youth;it does carry the same conventions of the narrative story line which will involve into our own music video.
0:00-0:09- A long shot of a women standing with her back to the camera, naked. There is no music playing at this point, just the sound of waves crashing below the cliff on which the women is standing on. 0:10-0:14- A panning shot of a white landscape. 0:16-0:24 - Blurred long shot of the wolf running, before extreme close up of the wolfs features, the camera primarily focuses on the wolfs blood stained fur. 0:24-0:27/ POV shot from the wolfs point of view as its gets chased. 0:27-0:40- A lot of close up and jump shots of the wolf,arrows, the sleigh and the dogs. 0:40-0:43- A long shot if the wolf running in the snow 0:47-0:53- Long shot and panning which follows the sleigh casing the wolf 0:56-1:00- Edited in close up of blood on the ice 1:00-1:27-Different shots such as close ups, over the shoulder and 180 degree used to show the hunters getting ready to try and shoot the wolf, but it manages to get away and then as the hunters corner it. 1:30-1:45 - During the instrumental part it the shots are very slow paced, and there are a lot of flashing editing cuts. Throughout though,bthe camera keeps the wolf in full focus. 1:45-1:52- Another long shot of the wolf running across an open plain. ((Dolly or Slider used here)) 1:54-2:00- An extreme close up of the wolfs blood stain fur again, and an action shot of the wolf coming into the camera frame as it runs. 2:00-2:06- Exreme close ups of horses hooves trotting on the ground, and then a Exreme close up of the tail and hind legs as it gallops. 2;06-2:12- Low shot of the wolf running, which mimics its head action as it runs. 2:12-2:16- Another low shot of the horses legs and the riders legs in the stirrup 2:16-2:22 High to low panning shot from the sky then pans down to the chase in which we see the two riders chasing the wolf who is just a few meters away. 2:27-2:29 : Behind the shoulder shot of another wolf in a cave watching out as the main wolf runs past. 2:34-2:36- Distance shot of the wolf running up a cliff. 2:36-2:39 - High Angled shot of the riders dismounting 2:41-2:43- Jump cut between shots that show the hunters running up the cliff after the wolf 2:43-2:46- Close up panning shot of the snow and the blood spot trail. 2:52-2:55- Edited in shot of the wolf standing there, whilst the cliff starts beating around it. 2:56-2:59- 180 degree shot of the wolf and hunters staring st each other. 3:00-3:14- Slow paced shots during the instrumental 3:14-3:17- Camera pans away from the cliff slowly that now only has the wolf on top 3:18-3:28- Arial shots of the scenery 3:28-3:33- Low extreme close up of the wolfs paws as she walks along. 3:33-3:36- Long, blurred shot of the wolf walking to the end of the cliff as it transforms. 3:36-3:40- Camera now focues on the naked women with her back to the camera. 3:41-3:44- Camera slow pans closer to the women and goes from a long shot yo a close up. 3:44-3:50- Panning shot from the back of the women's head to the front of her face. 3:51-3:58- Distance shot of the women overlooking the cliff. The music has now cut out and the audience can't only hear the waves.
The Focus Group is main function of the construction of the
main task. It allows us to hear what others had to say about our ideas and
their views of music in general, which lead to how this worked with our focus
group of youths.
Our focus group is youths between the ages of 17-19, so this
would be the age in which young people would be going out partying more, having
adventures and finding themselves. Our video should symbolise this
interpretation of youth culture, involving parties, relationships and though
bright colours. We also found that our audience liked the idea of using emojis
into our work as they often associated with youth.
Our audiences opinion is important to the creation of our
music video as stated before they are our target audience so their opinion
matters. Without our focus group we could not start to construct our music
video ideas together, as we found it important to get opinions from our focus
group before even starting to compare our ideas together. It was important to actually get the opinions from the age range of 17-19 year old and not from an younger or older generation who may not fully understand youth culture today, and younger ones it may be hard to ask them certain questions since they are underage.
Our focus group had a major impact on the construction of our music video. Since we asked students who were in our age range of 16-19 their opinions really contributed to how we are going to create a realistic youth themed video.
We also wanted to make sure that our target audience were comfortable with some of the themes we wanted to portray in the video. These themes included smoking and drinking.
Our focus group also gave a an clear indication of what types of songs we could consider for the video, as seen in the video a lot of people liked Pop or Indie so we then took from that to choose a song that was one of those two genres.
We also have considered the idea of using the Vlogging as we had a lot of positive response to using that. However we are going to take into consideration what some of advice we was given about making sure the flogging does not look to amateur like or is not shaky (We could film the vlogging on a phones and use a selfie stick)
The Primary research towards our final music video consisted of the information we received from our questionnaires. Me,Sinead and Mary found that more people who answered our questionnaire where the majority female than male (78.12% female and 21.88% male). We could have had more males answer as the music video is not gendered specific or target towards one gender more.
The age range we found more people whoa answered where between the ages of 16-19, which is the target audience for our video, this also told us that the majority of people in our primary research were students.
We then asked questions of what type of videos people liked and would they prefer a story or just pure entertainment. We found that most people liked just a video on pure entertainment, but having a story line also received a lot of feedback. However the group decided that there would not be a stroyline as the video is based purely on a party. A positive part of our research is that over 80% of the people we asked about if drugs or achohol would offend them, they said No. So this gave us the go ahead to put theses parts into our video; this also linked in with a majority percentage of the people we asked like a video that has a serious message. So this could be used to send across the message or maybe alcohol or drug abuse.However we only be having people of the legal age to be drinking and smoking in our video. If anyone is 17, we will not have them pretending to be ringing or doing anything which would be classed as illegal under the law. However no one will actually be drinking any alcohol, instead the bottles and cups will be filled with water. We may have people who actually smoke to have a smoke in our video, but these people will be of the correct legal age and outside, this will then not cause a risk of fire or someone burning themselves.
Primary Research-Primary
research is new research, carried out to answer specific issues or questions.
It can involve questionnaires, surveys or interviews with individuals or small
groups. Secondary Research- Secondary
research makes use of information previously researched for other purposes and
publicly available. This is also known as 'desk research'. Secondary research
includes published research reports in a library, surveys or the Internet.
Demonstrate knowledge and understanding of media concepts, contexts and
critical debates, using terminology appropriately and with accurate and
coherent written expression.
AO2
Apply knowledge and understanding to show how meanings are created when
analysing media products and evaluating your own practical work.
AO3
Demonstrate the ability to plan and construct media products using
appropriate technical and creative skills.
AO4
Demonstrate
the ability to undertake and apply appropriate research.
- Promotes a single or album
-Promotes an artist or band
- Creates, adapts the star image
- Entertains the audience
- Set's the meaning of a song by the use of images
-3-4 minutes of music
-Mix of narrative and live music
- Visual imagery such as graphics and animation
- To advertise the band or artist and the song
Contains and number of different elements:
- Performance
- Narrative
- Thematic
-Symbolic
Performance video- One direction
-Dancing
- Clips of the band from years ago
- Showing they have a whole lot of history by showing old videos (Black and white)
- Different locations
Characteristics:
- Contain shots of artist performing
-Live stage performance with shots of artists and audience
-Artists in 'real life' situations, warming up, talking, fooling around
- Close ups of artist, such as clothing, facial expressions
- Artist can appear to perform in an unusual place that is all lip synced e.g. a field or rooftop Spectacle:
In this performers are often looking directly at the viewer when performing. This is called 'direct address' where they are directly interacting with the viewer. In the case of men, it involves the look of the charter looking at the viewer. The male is seen to be addressing the viewer directly and singing directly to them.
The female figure is often an object of erotic gaze, object of male gaze desire which is a voyeuristic gaze. A voyeur is someone who watches for pleasure.
Narrative:
Often the video tells a story either that features in the lyrics or is suggested in the lyrics. The narrative can be like a mini film with a begging , middle and ending, or it can suggest some links to the story. It can promote a film with clips from the film included telling a story.
Very faced pace due to being 3-4 minuinutes long. Use of inter textuality with films, tv and other videos, Mimic different film genres. Artisit part of the story.
Thematic:
Lots of common themes in music videos but it depends on the genre of the music. Dance routines common for many females artist performance, whilst rap has a lot of 'street' images. Heavy metal bands go for performance dominated clips.
Symbolic:
Uses a lot of symbols to build up a meaning. e.g. a grave yard symbolising death. Lots if montage use, images that create meaning that are often contradictory. Lighting used to suggest mood. Fast paced clips, clips only a few seconds before moving onto the next clip. Pictures can also either support or contradict the lyrics.
