Music video notes

- Promotes a single or album
-Promotes an artist or band
- Creates, adapts the star image
- Entertains the audience
- Set's the meaning of a song by the use of images

-3-4 minutes of music
-Mix of narrative and live music
- Visual imagery such as graphics and animation
- To advertise the band or artist and the song

Contains and number of different elements:
- Performance
- Narrative
- Thematic
-Symbolic


Performance video- One direction

-Dancing
- Clips of the band from years ago
- Showing they have a whole lot of history by showing old videos (Black and white)
- Different locations


Characteristics:

- Contain shots of artist performing
-Live stage performance with shots of artists and audience
-Artists in 'real life' situations, warming up, talking, fooling around
- Close ups of artist, such as clothing, facial expressions
- Artist can appear to perform in an unusual place that is all lip synced e.g. a field or rooftop
Spectacle:

In this performers are often looking directly at the viewer when performing. This is called 'direct address' where they are directly interacting with the viewer. In the case of men, it involves the look of the charter looking at the viewer. The male is seen to be addressing the viewer directly and singing directly to them.
The female figure is often an object of erotic gaze, object of male gaze desire which is a voyeuristic gaze. A voyeur is someone who watches for pleasure.

Narrative:

Often the video tells a story either that features in the lyrics or is suggested in the lyrics. The narrative can be like a mini film with a begging , middle and ending, or it can suggest some links to the story. It can promote a film with clips from the film included telling a story.
Very faced pace due to being 3-4 minuinutes long. Use of inter textuality with films, tv and other videos, Mimic different film genres. Artisit part of the story.

Thematic:

Lots of common themes in music videos but it depends on the genre of the music. Dance routines common for many females artist performance, whilst rap has a lot of 'street' images. Heavy metal bands go for performance dominated clips.

Symbolic:

Uses a lot of symbols to build up a meaning. e.g. a grave yard symbolising death. Lots if montage use, images that create meaning that are often contradictory. Lighting used to suggest mood. Fast paced clips, clips only a few seconds before moving onto the next clip. Pictures can also either support or contradict the lyrics.