Ancillary-Questionnaire For Digipak

The First part of the Questionnaire is about my own two designs. I wanted to have a separate part of the questionnaire to find out which design my target audience preferred and why the liked that specific design.
(Design 1- Black and Grey)
(Design 2- Blue with sparkler )

As the screenshots below show, out of the twelve people who answered,83% preferred my second design. I think this down to it being more bright coloured and vibrant than the other. It also symbolises youth a lot more than what Design 1 does, and that is why i think more people chose Design 2 over Design 1.

I think less people chose Design 1 because it's quite dull with the Monochrome feel to it and perhaps does not contain the symbolism of stereotypical youth.

With this information I was then able to take the more liked design and put that into the second part of my questionnaire to find out why people liked it/disliked it.


From the comments i received from the those who answered my questionnaire, i was able to analyse  why people liked by second Design more than the first. The majority of people found the second one more bright and bold, and that it fitted with the theme of youth. Some people found the first design dull and 'memorial' which instead of displaying youth as fun, instead shows youth as being dead or non existent.

Part two of my questionnaire was based upon finding out more about my target audience and asking if they found the design ,which was voted the best in the previous survey, to work well with the song choice and the theme of the album which in our case is youth. I had thirteen responses back on the questionnaire with a ix genders and age ranges, which would give me accurate responses and enough detail to analyse. 

Digipak questionaire from Zoe Brant